Quiz Funnels

A done-for-you quiz funnel turns your expertise into a quick quiz that helps the right prospects raise their hand, without relying on referrals or cold outreach alone.

Attract the right prospects. Start better conversations.

How it works

Quiz strategy and positioning

Before anything is built, we map your ideal prospect, quiz concept, and result framework, so every question does real qualifying work.

A custom-built quiz

8 to 10 behavior-based questions that engage your prospects, surface how they think, and sort them into personalized result types based on their situation.

Results pages that build the case

Each result type gets its own page that validates where a prospect stands, shows what’s possible, and leads naturally toward a conversation with you.

Tailored email follow-up

A custom nurture sequence for each result keeps prospects warm and moving toward a booked call, even when you’re heads-down serving current clients.

You own it

Your quiz funnel is yours to use anywhere: your website, LinkedIn, email signature, ads, or a QR code at events.

Your prospect’s journey

From Cody Terrill’s Benefits Clarity Check.

  1. The opening screen of the Benefits Clarity Check quiz1

    They start the quiz

    A 2-minute quiz built for their world, with a clear promise of what they’ll learn.

  2. A question from the quiz with four answer choices2

    They answer honest questions

    Behavior-based questions about how they think and decide, not just what they buy.

  3. A quiz result page reading Your Benefits Clarity Check Result: 23, Steady, But Uncertain3

    They see their score

    A personal result that shows where they stand and what’s possible, and a natural reason to talk to you.

See one in action

The Benefits Clarity Check

Built for Cody Terrill of Terrill Insurance Solutions. A 2-minute check that shows business leaders where their benefits plan stands, and where more clarity could save cost, risk, or headaches.

Built by Emily Clark

Built by Emily Clark

Emily is our copywriter and a quiz funnel strategist. She builds quizzes that start real conversations with real people.