Open doors to the advertisers and partners you want.
Whether you publish a magazine that sells ad space or you sell your services to publishers, your best buyers are busy people who rarely answer cold calls. We use targeted LinkedIn and email outreach to start conversations with the marketing leaders and decision-makers you want on your client list.
Prospect list curation
We find the marketing directors, owners, and buyers most likely to spend with you, whether they buy ad space or the services you sell to publishers.
Drip campaigns
Personalised LinkedIn and email sequences show what your readers or your work can do for them, with our software handling every follow-up.
LinkedIn profile optimization
We rework your profile so a prospect who looks you up sees a trusted name in local media or publishing, not a cold pitch.
Content and retargeting
We share your latest issues and stories on LinkedIn and re-engage people who visit your site, so you stay top of mind until they’re ready to buy.
Who we reach
Marketing directors
The people who decide where a brand’s advertising budget goes, from local healthcare systems to growing businesses.
Business owners
At local companies, the owner is often the one who decides to advertise with a community magazine.
Publishers and production leaders
For companies that serve the publishing world, the people who choose their printers, vendors, and partners.
La Costa Neighbors Magazine
Heidi Miller publishes La Costa Neighbors, a community magazine in Southern California. Our outreach to local business leaders opened a conversation with the marketing team at Sharp Hospital. “Jon’s deep understanding of my industry and target market helped us develop a sales strategy that truly connects with our ideal clients.” Heidi Miller, Publisher
Embassy Graphics
Embassy Graphics, a printing company in Winnipeg, Canada, wanted more publishers as clients. We ran campaigns to publishers across Canada and the US, and the outreach drew a reply from a production manager at Dow Jones, publisher of The Wall Street Journal.
The power of
using LinkedIn
Get seen
Of B2B leads from social media come from LinkedIn.
Personal profiles get 2.75x more impressions and 5x more engagement than company pages.
Make the shortlist
Of B2B decision-makers say a vendor’s thought leadership gets it onto their shortlist.
Of a buyer’s decision is driven by social proof, which includes LinkedIn recommendations.
Book the meeting
LinkedIn plus email sequences get 3–4× higher response rates.
More booked meetings than one channel alone.
Common questions
We sell ad space. Who do you reach out to?
The marketing directors and owners at the businesses that want to reach your readers, starting with the ones in your area or your niche.
We sell to publishers. Does this work for us too?
Yes. We build the list around the publishers you want to work with and reach the people who choose their vendors.
Whose LinkedIn profile do you use?
Usually the publisher’s or owner’s. Buyers want to hear from the person behind the publication, and personal profiles get far more engagement than company pages.
What do you need from us?
A clear picture of your ideal advertiser or client, access to the profile we’ll be optimising, and someone to take the conversations we start.