We bring the prospects,
you close the deals.





Jon Osting
Founder, Startup Sales Shop

Hey, it’s Jon at Startup Sales Shop! We specialize in connecting B2B companies with the right people. Our approach isn’t rocket science, but our proven “multiple-points-to-meet” strategy consistently secures valuable meetings.
It’s simple: we help organizations rise above the noise to connect with the people who need them most.

Client results
Hundreds of thousands in new revenue won for our clients.
Our approach
We believe business still runs on real human connection. Nothing beats meeting someone in person, so networking will always be the #1 prospecting tool. The next best thing is a digital presence that feels just as personal, and that’s where we come in.
People first
We show up as ourselves, and we help you do the same. Your outreach sounds like you, your profile tells your real story, and every message is written for a person, not a list.
A narrow net, not a wide one
Every fisherman likes to cast a wide net. We’d rather pick the whale. We use precise filters and buyer intent data from third parties like Bombora and LeadSift to find the decision-makers already searching for what you offer.
Then we write outreach for each prospect’s pain points and how your product or service solves them.
30 touchpoints in 50 days
Our turnkey process keeps you in front of every prospect without ever feeling like spam:
- LinkedIn connection requests
- Follow-up messages and InMails
- Email campaigns
- Human touches: profile visits, skill endorsements, and engaging with their posts

Recommendations

Mitch Semon
Director of Membership, University Club San Diego
Working with Startup Sales Shop helped us expand our reach and create meaningful conversations with prospective members. Their outreach felt authentic, generated qualified interest, and ultimately helped bring new members into the University Club community.

Mark Swislow
Owner/CEO, LadderLatch Pro
Launching a new product can be a costly challenge, but Jon and Startup Sales Shop’s innovative approach has quickly and affordably expanded our customer network. We’re already seeing excellent results early in the process. Highly recommended for anyone looking to efficiently grow their market presence.

Jeannie Hallem
Owner, Coaching by Jeannie
Jon is an extremely conscientious business owner and goes farther than the extra mile for his clients. Jon has increased my footprint in my network on LinkedIn through developing marketing posts and connecting me with other leaders in various sectors. I would not hesitate to recommend Jon!

Heidi Miller
Publisher, La Costa Neighbors Magazine
Jon’s deep understanding of my industry and target market helped us develop a sales strategy that truly connects with our ideal clients. If you’re looking to accelerate your business and get real traction, I highly recommend the Startup Sales Shop. They deliver results!

Paige Jacklin
Benefits Advisor, K&P Benefits
Startup Sales Shop has been an integral part of prospecting and winning new business for us. With their help we have been put in front of quality decision makers that have an interest in wanting to know about our process and has even helped grow our social media presence.

Darci Daneshvari
Owner/CEO, Explore Digital
Jon has been great to work with! He’s helped bulk up my LinkedIn and generate valuable leads for our company in the b2b space. Looking forward to more success!

Sam W.
Owner/CEO, Marketing Agency
Jon and his team are consistently on-the-ball, and it couldn’t be more clear that they are committed to our mutual success and partnership. An innovative approach, fair pricing, and dedicated efforts. Great work Jon, thank you!

The power of
using LinkedIn
Get seen
Of B2B leads from social media come from LinkedIn.
Personal profiles get 2.75x more impressions and 5x more engagement than company pages.
Make the shortlist
Of B2B decision-makers say a vendor’s thought leadership gets it onto their shortlist.
Of a buyer’s decision is driven by social proof, which includes LinkedIn recommendations.
Book the meeting
LinkedIn plus email sequences get 3–4× higher response rates.
More booked meetings than one channel alone.

Our team brings
you the prospects


Jon Osting
Founder

Emily Clark
Copywriter

Chloe Lacdao
Executive Assistant

Claire Lacdao
Executive Assistant

Louie
Chief Wiggle Officer

Whales Caught

San Diego Parks Foundation
A single LinkedIn post brought in $20,000, and in 4 months our outreach sparked 100+ new conversations with San Diego CSR leaders.

Leona Sublett
President & CEO, San Diego Parks Foundation
“Working with Startup Sales Shop gave us a whole new way to connect with companies that care about San Diego’s parks and communities. The outreach opened doors we hadn’t been able to reach before.”

University Club San Diego
In about seven months, outreach from the Director of Membership’s LinkedIn profile led to about 30 tours and 15 new members.

Mitch Semon
Director of Membership, University Club San Diego
“Their outreach felt authentic, generated qualified interest, and ultimately helped bring new members into the University Club community.”

Employee Benefits International
Within 10 months, our strategy resulted in two new clients generating $125,000 in new annual revenue.

Stephanie Waldrop
Employee Benefits International
“Jon and the Startup Sales Shop process have been instrumental in setting up a systematic, automated marketing process that has helped us grow our digital marketing.”

K&P Benefits
In under 8 months, the process resulted in five new clients generating $52,000 in new annual revenue.

Paige Jacklin
Benefits Advisor, K&P Benefits
“Startup Sales Shop has been an integral part of prospecting and winning new business for us. With their help, we have been put in front of quality decision-makers that have an interest in wanting to know about our process.”

Fringe Benefit Plans
Fringe Benefits increased their revenue over $25,000 a year within 9 months after starting the process.

Doug Foreman
Fringe Benefit Plans
“Jon and the Startup Sales Shop process have been instrumental in setting up a systematic, automated marketing process that has helped us grow our digital marketing.”

BenePro
Our process won BenePro a new client generating $20,000 in new annual revenue, while their social media presence and website traffic grew.

Michael Luzi
VP of Strategic Partnerships, BenePro
“Jon, the visionary founder of Startup Sales Shop, is one of the driving forces behind our revolutionary approach to prospecting.”

Terrill Insurance Solutions
In just 3 months, a new client worth $12,000 a year, on track for $24,000 and nearly a 4x return in the first year.

Cody Terrill
Terrill Insurance Solutions
“Partnering with Startup Sales Shop was one of the best decisions we’ve made. Now, all I do is respond to prospects who are interested in talking benefits.”
