How Terrill Insurance Solutions won a new client in 3 months
Terrill Insurance Solutions specializes in delivering comprehensive, creative employee benefits and individual coverage solutions. Serving small to mid-sized businesses since 1980, they tailor benefit plans with both innovation and clarity in mind, ensuring excellent coverage and personalized service. Their hands-on guidance and focus on lasting relationships make them a trusted advisor for employers and individuals.
Jon Osting
B2B Whale Hunter
The challenge: Terrill Insurance Solutions was underutilizing LinkedIn as a strategic platform to engage and connect with key decision-makers within their target market. This lack of effective engagement hindered their ability to establish meaningful relationships, expand their client base, and capitalize on valuable revenue-generating opportunities, leaving significant growth potential unexploited.
The solution
Startup Sales Shop implemented a tailored outreach strategy designed to maximize Terrill Insurance Solution’s prospecting efforts. The solution included:
Prospect List Curation
Identifying CFOs, CEOs, and HR professionals in Terrill Insurance Solution’s target area. Using buyer intent data, the team prioritized leads actively seeking employee benefits solutions.
Drip Campaigns
Creating personalized messaging for LinkedIn Messenger and email to engage potential leads. Leveraging Startup Sales Shop’s proprietary software to automate outreach and track engagement metrics.
LinkedIn Profile Optimization
Optimizing the LinkedIn profile of Terrill Insurance Solution’s representatives to establish credibility and authority in the employee benefits sector.
Website Retargeting
Tracking and retargeting website visitors to capture and engage warm leads effectively.
The results
In just 3 months, Terrill Insurance Solutions achieved measurable success:
- 3
- MonthsLead time
- 1
- ClientBrought in through the Startup Sales Shop process.
- $12k
- RevenueGenerated annually, with $24,000 potential.
Cody TerrillTerrill Insurance Solutions
“Partnering with Startup Sales Shop was one of the best decisions we’ve made. They handle the heavy lifting, turning my LinkedIn into a true business tool. Now, all I do is respond to prospects who are interested in talking benefits.”
The Whale Hunter’s take
Startup Sales Shop’s approach helped Terrill Insurance Solutions win new business and strengthen their market presence. With a $6,497 investment, Terrill Insurance Solutions secured $12,000 ARR in just 3 months — projected to grow to $24,000 ARR and nearly a 4x ROI within the first year.