How Sister League of San Diego expanded volunteer engagement in 5 months
Sister League of San Diego (SLSD) is a nonprofit providing supportive housing and services for women recovering from mental illness, trauma, and homelessness. Through compassion, empowerment, and community connection, Sister League helps residents rebuild their lives with dignity and independence in a safe, structured environment.
Jon Osting
B2B Whale Hunter
The challenge: As a small nonprofit reliant on grants and community donations, Sister League needed new ways to connect with corporate partners who share their mission of empowering women and improving mental health. Traditional outreach was limited in reach and efficiency, making it difficult to engage companies positioned to provide sponsorships, volunteer support, or funding.
The solution
Startup Sales Shop implemented a targeted outreach and engagement strategy to help Sister League of San Diego connect with the right corporate audiences. The solution included:
Prospect List Curation
We identified CSR, community relations, and philanthropic leaders across San Diego who align with Sister League’s mission of supporting women and mental wellness.
Drip Campaigns
Personalized LinkedIn and email campaigns introduced Sister League’s impact story and opened the door for conversations around partnership, volunteerism, and giving opportunities.
LinkedIn Profile Optimization
We enhanced Sister League’s LinkedIn presence — including Executive Director Nuria Haro’s profile — to highlight credibility, authenticity, and the organization’s impact.
Website Retargeting & Content
We used retargeting to stay visible with interested prospects and supported outreach with mission-driven content that showcased Sister League’s impact.
The results
In just 5 months, SLSD grew its network of corporate giving partners:
- Expanded volunteer network through LinkedIn, adding new community members to lead resident wellness activities.
- Boosted visibility and recognition, becoming a beneficiary for events like Suffs, Point Loma Playhouse, and The Early Birds Club.
Nuria HaroSister League of San Diego
“Startup Sales Shop helped us connect with companies that care about empowering women and supporting mental health in our community. Their outreach opened doors we hadn’t been able to reach before.”
The Whale Hunter’s take
Startup Sales Shop’s outreach and content strategy helped Sister League of San Diego grow its volunteer network, increase community visibility, and amplify its impact on women’s mental wellness. The campaign sparked new collaborations and positioned the organization for continued growth in partnerships and donor engagement.