How Fringe Benefit Plans won a new client in 9 months
Fringe Benefit Plans, headquartered in Winter Park, Florida, specializes in providing comprehensive employee benefits solutions. Their mission is to deliver innovative and customized benefits strategies that help businesses attract and retain top talent. Serving HR professionals, CFOs, and CEOs, Fringe Benefit Plans has established itself as a trusted partner in the benefits industry.
Jon Osting
B2B Whale Hunter
The challenge: Fringe Benefit Plans was not leveraging LinkedIn effectively to reach key decision-makers within their target market. This limited their ability to expand their client base and left potential revenue opportunities untapped.
The solution
Startup Sales Shop implemented a tailored outreach strategy designed to maximize Fringe Benefit Plans’ prospecting efforts. The solution included:
Prospect List Curation
Identifying CFOs, CEOs, and HR professionals in Fringe Benefit Plans’ target area. Using buyer intent data, the team prioritized leads actively seeking employee benefits solutions.
Drip Campaigns
Creating personalized messaging for LinkedIn Messenger and email to engage potential leads. Leveraging Startup Sales Shop’s proprietary software to automate outreach and track engagement metrics.
LinkedIn Profile Optimization
Optimizing the LinkedIn profile of Fringe Benefit Plans’ representatives to establish credibility and authority in the employee benefits sector.
Website Retargeting
Tracking and retargeting website visitors to capture and engage warm leads effectively.
The results
In just 9 months, Fringe Benefit Plans achieved measurable success:
- 9
- MonthsLead time
- 1
- ClientBrought in through the Startup Sales Shop process.
- $25k
- RevenueGenerated annually from the new account.
Doug ForemanFringe Benefit Plans
“Jon and the Startup Sales Shop process have been instrumental in setting up a systematic, automated marketing process that has helped us grow our digital marketing.”
The Whale Hunter’s take
Startup Sales Shop’s innovative methods enabled Fringe Benefit Plans to win new business while enhancing their market presence. By combining LinkedIn optimization, strategic prospecting, and retargeting, the campaign delivered results within a short timeframe.