How Employee Benefits International won two new clients in 10 months
Based in Phoenix, Arizona, Employee Benefits International (EBI) specializes in delivering comprehensive, customized employee benefits solutions. Focused on helping businesses attract and retain top talent, EBI is a trusted partner for organizations of all sizes. Their dedication to innovation and excellence has established them as a leader in the benefits industry.
Jon Osting
B2B Whale Hunter
The challenge: EBI was underutilizing LinkedIn as a strategic platform to engage and connect with key decision-makers within their target market. This lack of effective engagement hindered their ability to establish meaningful relationships, expand their client base, and capitalize on valuable revenue-generating opportunities, leaving significant growth potential unexploited.
The solution
Startup Sales Shop implemented a tailored outreach strategy designed to maximize Employee Benefits International’s prospecting efforts. The solution included:
Prospect list creation
Identifying CFOs, CEOs, and HR professionals in EBI’s target area. Using buyer intent data, the team prioritized leads actively seeking employee benefits solutions.
Drip Campaigns
Creating personalized messaging for LinkedIn Messenger and email to engage potential leads. Leveraging Startup Sales Shop’s proprietary software to automate outreach and track engagement metrics.
LinkedIn Profile Optimization
Optimizing the LinkedIn profile of EBI’s representatives to establish credibility and authority in the employee benefits sector.
Website Retargeting
Tracking and retargeting website visitors to capture and engage warm leads effectively.
The results
Two new clients, one happy customer
- 10
- MonthsLead time
- 2
- ClientsBrought in through the Startup Sales Shop process.
- $125k
- RevenueGenerated annually from these new accounts.
Stephanie WaldropEmployee Benefits International
“Jon and the Startup Sales Shop process have been instrumental in setting up a systematic, automated marketing process that has helped us grow our digital marketing.”
The Whale Hunter’s take
Startup Sales Shop’s innovative methods enabled Employee Benefits International to win new business while enhancing their market presence. By combining LinkedIn optimization, strategic prospecting, and retargeting, the campaign delivered results within a short timeframe.