How BIS Benefits won a new client in 6 months
BIS Benefits, headquartered in Alpharetta, Georgia, is a respected provider of employee benefits solutions. With a strong commitment to helping businesses create competitive benefits packages, they serve HR professionals, CFOs, and CEOs in their region. BIS Benefits is dedicated to delivering exceptional service and innovative solutions tailored to clients' needs.
Jon Osting
B2B Whale Hunter
The challenge: Despite their reputation and expertise, BIS Benefits was not fully leveraging LinkedIn to connect with key decision-makers. This limited their ability to expand their client base and generate new business opportunities.
The solution
Startup Sales Shop implemented a customized outreach strategy to help BIS Benefits enhance their prospecting efforts and online presence. The approach included:
Prospect List Curation
Identifying and prioritizing CFOs, CEOs, and HR professionals in BIS Benefits’ market using intent data to target leads seeking benefits solutions.
Drip Campaigns
Crafting personalized messaging for LinkedIn Messenger and email to engage prospects. Leveraging Startup Sales Shop’s software to automate outreach and track engagement.
LinkedIn Profile Optimization
Optimizing the LinkedIn profile of BIS Benefits’ key representatives to position them as trusted authorities in the employee benefits space.
Website Retargeting
Tracking and re-engaging visitors to BIS Benefits’ website, ensuring no lead was left behind.
The results
Partnership led to significant results:
- 6
- MonthsLead time
- 1
- ClientBrought in through the Startup Sales Shop process.
- $5k
- RevenueGenerated annually, with $20,000 potential.
Drew HolleyCEO
“Jon is very smart, and you can trust his expertise. I would highly recommend to anyone considering a new marketing strategy.”
The Whale Hunter’s take
Startup Sales Shop’s innovative and data-driven methods enabled BIS Benefits to achieve measurable success in a short timeframe. By leveraging LinkedIn and retargeting strategies, they not only gained new business but also strengthened their market presence.