How BenePro won a new client and boosted its online presence in 15 months
BenePro, headquartered in Royal Oak, Michigan, is a trusted leader in employee benefits advisory services. Established in 1990, the company specializes in providing integrated solutions for small and mid-sized businesses. Their offerings include HR and benefit administration, as well as HR consulting, all aimed at helping organizations take better care of their people.
Jon Osting
B2B Whale Hunter
The challenge: Before partnering with Startup Sales Shop, BenePro faced challenges in reaching their ideal buyers. Despite their strong expertise, they were not fully utilizing LinkedIn to engage decision-makers like CFOs, CEOs, and HR professionals. This gap limited their ability to generate new business and fully leverage their reputation in the employee benefits space.
The solution
Startup Sales Shop implemented a comprehensive strategy to elevate BenePro’s prospecting efforts and online presence. This included:
Prospect List Curation
Identifying and prioritizing CFOs, CEOs, and HR professionals in BenePro’s target market. Using buyer intent data, the team focused on leads actively seeking benefits solutions.
Drip Campaigns
Crafting personalized, value-driven messaging for LinkedIn Messenger and email. Leveraging Startup Sales Shop’s software to automate outreach and track engagement.
LinkedIn Profile Optimization
Enhancing the LinkedIn presence of BenePro’s key representatives, positioning them as thought leaders in the industry.
Website Retargeting
Tracking and retargeting visitors to BenePro’s website, ensuring no potential lead was overlooked.
The results
The partnership yielded significant results for BenePro:
- 15
- MonthsLead time
- 1
- ClientBrought in through the Startup Sales Shop process.
- $20k
- RevenueGenerated annually from the new account.
Michael LuziVP of Strategic Partnerships
“Jon, the visionary founder of Startup Sales Shop, is one of the driving forces behind our revolutionary approach to prospecting. In gratitude for his guidance, our social media presence and website traffic are flourishing.”
The Whale Hunter’s take
Startup Sales Shop’s innovative methods helped BenePro not only win new business but also enhance their online visibility. This case highlights the power of data-driven outreach and LinkedIn optimization in driving tangible business results.